Artek Tokyo Showroom

Exhibition design course at KyAMK. This project comprises both Artek Tokyo branding & its showroom design.

I sketched “Tokyo” with Japanese baamboo brush and Chinesee black ink. All minimalistic elements for Artek Tokyo identity was inspired by Aalto classic stool, the red sun in Japan flag and a dragonfly which Samurai use it as a symbol of power, agility and best of all, victory. ‘kachimushi’

Multi poles will be placed randomly inside the showroom, to imitate the concept of Baamboo forest. However, those poles will be made by birch instead of baamboo. There are two ideas behind this: firstly, birch in a shape and concept of a baamboo forest represent the connection between Asian and Western cultures, the connection between Artek, Alto’s design and Asian traditional design. Second, the parallel wall of poles capture the charm of a baamboo forest. The spaces created between those vertically straight lines have an effect on passerby that atract them to walk into.

This concept connotes a great harmony of Asian and Western design’s culture. Two distinct material Baamboo and birch represent the love for nature of both world. The usage of birch in a shape of baamboo indicate close connections cross-culturally, how Artek fits itself into the local context, how well Artek understand its customer values. On top of that, all the materials have low-manufature costs, low transportation costs. The building procedure is simple, details can be found on the technical drawing.